These are just a few great examples of museums and cultural institutions doing awesome things on Tumblr. Sound fun? Contact Annie@tumblr.com for more information.
The Brooklyn Museum posts a page from Keith Haring’s journals every day for the duration of their exhibit on the iconic artist and posted images of the archival process as well for a behind the scenes aspect.
Inside the physical exhibit, the museum displayed the Tumblr on an iPad for visitors to scroll through as they strolled through the space.
The staff blog of the MASS MoCA team gives behind the scenes insight on what it’s like to work at the museum on a day to day basis, the subject of which segues into conversations about art and interactions with museum visitors.
The MASS MoCA Tumblr is one of the most highly interactive museum Tumblrs because it relies on the sensibility of the awesome people who work there, breaking down the often impenetrable barrier between institution and visitor.
The Tate accepted artist submissions via Tumblr on the themes of their Blast/Bless exhibition. The best work was projected at the Creative Review TweetUp, which took place at Tate Britain in July 2011, and their favorite submission was turned into a double-sided print.
The Papillion Institute of Art has taken a more editorial approach to their Tumblr with their ARTE:ZINE project. As a multi-disciplinary art space and gallery in downtown Los Angeles the zine is committed to introducing, engaging and educating their audience about contemporary art, giving an online voice to the Institute in the process.
The New Museum’s exhibition specific Tumblr around The Carsten Holler Experience is a perfect example of museum to visitor interaction on Tumblr. Their team compiled a prolific amount of user generated content from around the web - Tumblr, Twitter, Flickr, and Facebook - to document the experience between the visitors and the incredibly interactive installations.
The museum also offered some original photography of behind the scenes happenings, such as the installation process, that would otherwise be seen by only museum staffers. This practice gave followers a more complete narrative to associate with the exhibit, and in turn generated even more interest.
The New Museum now has a more general Tumblr regarding museum happenings that can be found here.
SF MoMA does it all. Their team posts about goings on at the museum, the San Francisco art scene in general, and all their interesting art finds on the internet at large.
They even take submissions of original art work from artists using Tumblr. The bottom picture shows Tumblr’s easy to use submission feature. This allows anyone can submit a post to your blog for review, where you can either edit it, reject it, or accept it.
The Metropolitan Museum of Art hosted a contest on Tumblr in which they invited visitors to submit details of art they saw on museum grounds.
The Met accrued over 500 submissions to the contest spanning over approximately at 2 month period. They chose five winners to be featured on their main website, and gave each winner a free 1-year membership.